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Case Study 2 Assignment

 
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Prof Michael Crain



Joined: 04 Sep 2012
Posts: 9
Location: Midland, TX

PostPosted: Fri Sep 21, 2012 5:06 pm    Post subject: Case Study 2 Assignment Reply with quote

Case Study 2 Assignment

Team 1 and 3

Your selection is as follows:
Case Study Title: Maruti Suzki Business Intelligence and Enterprise Databases
Review Video: CSV-3
Review Case: CS-3

Your Question is:
What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite?


Team 2 and 4

Your selection is as follows:
Case Study Title: Maruti Suzki Business Intelligence and Enterprise Databases
Review Video: CSV-3
Review Case: CS-3

Your Question is:
What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor?

Team 5 and 7

Your selection is as follows:
Case Study Title: Maruti Suzki Business Intelligence and Enterprise Databases
Review Video: CSV-3
Review Case: CS-3

Your Question is:
What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor?

Team 6 and 8

Your selection is as follows:
Case Study Title: Maruti Suzki Business Intelligence and Enterprise Databases
Review Video: CSV-3
Review Case: CS-3

Your Question is:
What were the important business factors which management used to evaluate Oracle’s database offerings?

Team 9 and 13

Your selection is as follows:
Case Study Title: Data Warehousing at REI: Understanding the Customer
Review Video: CSV-4
Review Case: CS-4

Your Question is:
What is a data warehouse and why is REI building one? Why do you think REI chose to work with IBM's data warehouse technology?

Team 10 and Team 12

Your selection is as follows:
Case Study Title: Data Warehousing at REI: Understanding the Customer
Review Video: CSV-4
Review Case: CS-4

Your Question is:
What are some of the disadvantages of consumer cooperatives compared to ‘traditional’ firms? What are some of the risks or concerns surrounding the creation of a data warehouse.

Team 11 and Team 14

Your selection is as follows:
Case Study Title: Data Warehousing at REI: Understanding the Customer
Review Video: CSV-4
Review Case: CS-4

Your Question is:
Describe some of the marketing strategies that REI’s data warehouse will allow them to use. Would these have been possible before the data warehouse was built?
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DJ Strah



Joined: 28 Aug 2012
Posts: 67
Location: Midland, TX

PostPosted: Wed Oct 10, 2012 2:42 pm    Post subject: Reply with quote

Do post our answer here or are you going to make another topic to like you did with Case 1?
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DJ Strah
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DJ Strah



Joined: 28 Aug 2012
Posts: 67
Location: Midland, TX

PostPosted: Wed Oct 10, 2012 6:11 pm    Post subject: Case 2 Team 1&3 Reply with quote

The problem started due to India’s passenger automobile industry facing an unprecedented growth for passenger automobiles. Demand for passenger automobiles in India increased by 15% per year over a five year period. This led it to become the fastest growing car market in the world. Maruti Suzuki, one of India’s largest passenger car manufacturers, alone networks with over 400 dealers just within the country of India.
Maruti Suzuki's company faced quite a few challenges in using their original basic business practices because of the unprecedented growth. They lacked the actual skills for the organization to obtain inventory and also lacked the accounting for each of the organizational holdings located across the enterprise. The company needed an IT system that could be simple and flexible to manage all of the divisions, departments, and sectors.
Due to Maruti Suzuki's market leadership in India, and how its products and services demand has grown in such a short time, without proper IT equipment and programs it would have fallen short of its goals. Maruti Suzuki is not only an automobile manufacturer. It is also a single source vendor for both new and used car sales and also offers other services to customers such as leasing, financing, and insurance coverage. The enterprise has to cover a lot of bases to make sure it runs properly. With the wide and diverse range of data the company has to manage, a new IT infrastructure would improve their business operations. As it grew and became more diversified, it was clear to them that they would need to revamp its systems to have greater control.
Oracle has become a cornerstone for Maruti Suzuki’s IT infrastructure. It brought immediate benefits by introducing standardized practices across all of their enterprise and making data available immediately online as well as offering management flexibilities. Oracle E-Business suite was chosen by Maruti Suzuki to simplify transactions and help streamline their growth. Oracle also sent consultants to Maruti Suzuki to speed up the integration of the E-Business suite. The Oracle Suite Software Maruti Suzuki invested in helped the enterprise by offering different programs to improve their business practices. Maruti Suzuki built its Enterprise Resource Planning (ERP) system on Oracle E-Business Suite and added Hyperion Enterprise for the financial part of business. The Oracle Real Application Clusters, also known as Oracle RAC, supports the extending of a database across many servers throughout the firm. It provides fault tolerance, performance, and scalability with no application changes necessary. As for Oracle Fusion Middleware, enables multiple applications in a firm to work together by sharing information called "middleware". It allows multiple processes to run across a network. This software also enables Suzuki to retain older legacy systems and put them to use in today's modernized world. Hyperion, business intelligence software, works with the Oracle software and provides real-time data and periodic MIS reports. It also supports management dashboards.
In conclusion, Maruti Suzuki was growing at such a quick rate it could no longer use the same business practices and IT software that it used to. The biggest business challenge it faced was that it did not have an IT infrastructure that would give them the control they really needed to continue as the leader in the passenger car market. It needed a new IT infrastructure to support its fast growth and the large enterprise it was becoming therefore they invested in Oracle software.
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