Heineken has introduced “taller, prouder” pint and half-pint glasses for its eponymous beer brand.
Brothers Cider has received festival-inspired makeover and added two new flavours to its range in a bid to celebrate 20 years since their birth at Glastonbury.
St Austell Brewery, the Cornish brewer and pub operator, sold a record 100,000 barrels - the equivalent of 28.8m pints – of its beers in the past year.
David Beckham welcomed guests last night (1 March) to the first evening of the Haig Club residency in London - part of Diageo's plans to promote the single grain whisky brand.
Beers and ciders from Northampton to New Zealand were recognised at the International Brewing Awards and International Cider Awards on Friday (13 February).
Elland 1872 Porter has today been crowned the Campaign For Real Ale’s (CAMRA) Supreme Champion Winter Beer of Britain 2015 for the second time in three years.
Premiumisation and personalisation are filtering down to the on-trade drinks trends this year as Diageo hotly tips these to appeal to drinkers in 2015.
The Five Points Brewing Company has announced plans to double its production capacity to meet demand.
Old Speckled Hen will be airing a one-off two-minute speech on Christmas Day, as part of the brand’s focus to engage consumers over the key festive period.
Fuller’s is offering one person the chance to become a brewer for the day at its Griffin Brewery in Chiswick, London, to celebrate Cask Ale Week.
Heineken UK is delivering 500,000 two-third pint measure glasses to pubs throughout 2012 to help licensees boost draught sales.
SABMiller has shrugged off the difficult comparatives with the 2010 football World Cup to report a 6% growth in UK lager volumes in the six months to 30 September.
The Proof of Age Standards Scheme was hailed by the trade when it was introduced, but many hosts are still baffled by what forms of ID are acceptable and genuine customers are being turned away. Gurjit Degun reports
UK distributor Hi-Spirits has released five limited-edition Buffalo Trace Distillery whiskeys into the UK market.
Bedford-based brewer Wells & Young’s (W&Y) has acquired Scottish beer brands McEwan’s and Younger’s from Heineken UK.
Britvic has appointed former Diageo GB managing director Simon Litherland as its new managing director in Great Britain.
BrewDog has launched what it claims to be the world’s strongest fermented beer, named Ghost Deer, which will be served from a taxidermy stag’s head font.
Smirnoff has teamed up with Madonna to get 10 million people to share and swap their most original nightlife experiences across 50 countries.