MorningAdvertiser Brands News

All the latest news from the beer, ale, lager, wine, spirits, RTD and soft drink categories including new launches, promotional activity and sponsorship deals.

01/04/2015 12:03 AM
Heineken stands tall with new glassware

Heineken has introduced “taller, prouder” pint and half-pint glasses for its eponymous beer brand.


20/03/2015 02:48 AM
Brothers Cider gets makeover and new flavours

Brothers Cider has received festival-inspired makeover and added two new flavours to its range in a bid to celebrate 20 years since their birth at Glastonbury.


05/03/2015 08:21 PM
St Austell sells 28.8m pints in a year

St Austell Brewery, the Cornish brewer and pub operator, sold a record 100,000 barrels - the equivalent of 28.8m pints – of its beers in the past year.


01/03/2015 10:29 PM
Beckham kicks off Haig Club London residency

David Beckham welcomed guests last night (1 March) to the first evening of the Haig Club residency in London - part of Diageo's plans to promote the single grain whisky brand. 


15/02/2015 08:23 PM
International Brewing and Cider Awards announce medal winners

Beers and ciders from Northampton to New Zealand were recognised at the International Brewing Awards and International Cider Awards on Friday (13 February).


11/02/2015 02:32 AM
Elland 1872 Porter named CAMRA’s Champion Winter Beer of Britain

Elland 1872 Porter has today been crowned the Campaign For Real Ale’s (CAMRA) Supreme Champion Winter Beer of Britain 2015 for the second time in three years.


26/01/2015 12:05 AM
Personalised cocktails top Diageo’s drink predictions

Premiumisation and personalisation are filtering down to the on-trade drinks trends this year as Diageo hotly tips these to appeal to drinkers in 2015.


06/01/2015 08:49 PM
Five Points Brewing Company to double production

The Five Points Brewing Company has announced plans to double its production capacity to meet demand.


22/12/2014 10:06 PM
Old Speckled Hen to release alternative Christmas Day speech

Old Speckled Hen will be airing a one-off two-minute speech on Christmas Day, as part of the brand’s focus to engage consumers over the key festive period.


23/09/2013 01:01 AM
Fuller's launches competition to celebrate Cask Ale Week

Fuller’s is offering one person the chance to become a brewer for the day at its Griffin Brewery in Chiswick, London, to celebrate Cask Ale Week.


27/03/2012 01:26 AM
Heineken to deliver half-million schooner glasses to pubs

Heineken UK is delivering 500,000 two-third pint measure glasses to pubs throughout 2012 to help licensees boost draught sales.


16/11/2011 08:54 PM
Peroni drives SAB Miller UK lager volumes by 6%

SABMiller has shrugged off the difficult comparatives with the 2010 football World Cup to report a 6% growth in UK lager volumes in the six months to 30 September.


07/11/2011 02:31 AM
Identity crisis?

The Proof of Age Standards Scheme was hailed by the trade when it was introduced, but many hosts are still baffled by what forms of ID are acceptable and genuine customers are being turned away. Gurjit Degun reports


13/10/2011 01:51 AM
Hi-Spirits releases whiskeys into UK

UK distributor Hi-Spirits has released five limited-edition Buffalo Trace Distillery whiskeys into the UK market.


03/10/2011 08:49 PM
Wells & Young's acquires McEwan's and Youngers from Heineken

Bedford-based brewer Wells & Young’s (W&Y) has acquired Scottish beer brands McEwan’s and Younger’s from Heineken UK.


18/09/2011 08:24 PM
Diageo's Litherland joins Britvic

Britvic has appointed former Diageo GB managing director Simon Litherland as its new managing director in Great Britain.


06/09/2011 08:24 PM
BrewDog launches world's strongest fermented beer, served from stag's head

BrewDog has launched what it claims to be the world’s strongest fermented beer, named Ghost Deer, which will be served from a taxidermy stag’s head font.


30/08/2011 09:00 PM
Madonna’s dance off with Smirnoff

Smirnoff has teamed up with Madonna to get 10 million people to share and swap their most original nightlife experiences across 50 countries.


31/07/2011 08:00 AM
Molson Coors 'prepared to fail' with new beer launches